Sam Sweet Chilli Logo
Description
After extensive research into the market, I began to see that this was often marketed as more of an extreme product, which is beneficial to the audience. Because people that add spicy sauce to their meals are looking for something ‘extra.’
The idea of extreme was included in the subtitle featured on the packaging. These subtitles were styled after the warning seen on cigarette packets.
However, the comments in these boxes are sarcastic and ultimately make light (& reflect sauce strength) of the very official-looking warning. Caption listed below.
- Warning! Super Spicy Sauce Burns Twice!
- Warning Contains Chillis…Obviously!
- Warning Sweet & Mild is Devilishly Sweet
Once sauce of inspiration (pun intended) was the wildly named “Ass Blaster Hot Sauce,” it is so outlandish years down the line I still remember it.
Inspiration
Once sauce of inspiration (pun intended) was the wildly named “Ass Blaster Hot Sauce,” it is so outlandish years down the line I still remember it.
