Brand Strategy
Visual Identity
Web Design & Build
Campaigns
Print & Collateral
Exhibition Stands
Ongoing Creative
"Nothing half-baked leaves this kitchen."
SUMMER 2026
Full-service brand identity and web design. Senior thinking. Solo fees. No fillers. Based in Retford — working everywhere worth working.
DIRECTORS ON EVERY BRIEF
Me. Always me.
HONESTY
%
Whether you want them or not.
"Good design is expensive. Bad design is catastrophic. Neither is as costly as bad design." — The philosophy.
SEE WHAT'S COOKING
This is what
full flavour
looks like.
Two minutes. No fluff. No stock footage of people shaking hands. Just an honest look at how Picnic Designs works, what we make, and why regional businesses deserve better than they're currently being served.
Signature Dishes.
Work that had a brief, a deadline, a budget, and a client who needed to win. These delivered.
Christmas Campaign 2026 – Premier Movers
A Christmas campaign that delivers festive charm without the usual over-the-top clichés—brought to life through subtle animation and voiceover to give it just enough personality to stand out.
Hear The Magazine
Drifting into your reality — Top Gear Challenge 6’s cover just got turbocharged with AR.
APG Rebranding
A British twist on security — a logo that scales, shines, and stands proud.
Every project. A brief. A deadline. A result.
Everything you need.
Nothing You Don't.
Honest verdicts on real brands. Occasionally brutal. Always useful. No brand is safe
THE DREAM OUTCOME
Your brand finally as good as your
business actually is.
Not "we're quite good." Not a logo your nephew did in 2014. Something that makes the right clients feel it before they've read a word. Senior thinking. Solo fees. No @#$%ing fillers.
01
- Brand identity that opens doors before you speak
- Websites that convert, not just impress
- Campaigns that make your competitors uncomfortable
One director. Every brief. No surprises.
Most agencies tell you you'll work with their best people. Then you meet someone who graduated last year and asks if you've heard of Canva. Every brief here lands with me. Every piece of work leaves with my name on it.
02
- You can call me. I pick up.
- I'll tell you when an idea isn't working
- 10+ years. Hundreds of briefs. Zero juniors.
Less process. Less waiting. More done.
No discovery workshops that take three weeks and produce a document nobody reads. A single creative director without a committee is faster than you'd expect. First concepts in days, not months.
03
- Brand identity that opens doors before you speak
- Websites that convert, not just impress
- Campaigns that make your competitors uncomfortable
Senior agency thinking. Without the invoice.
No Shoreditch offices. No £180/hr account managers forwarding your emails. No strategy decks padded to justify a retainer. Everything done well at a rate that doesn't need board sign-off to proceed.
04
- Fixed-price projects. Honest quotes.
- No account management fees. No padding.
- You know what you're paying for.
Creative Menu
EST. RETFORD, NOTTINGHAMSHIRE
FULL FLAVOUR CREATIVE
Starters
Brand Strategy
Tone of Voice & Copy
Words are part of the brand too.
Brand Audit
Know where you stand before you move.
Mains
Visual Identity & Logos
Website Design & Build
Websites that work as hard as you do.
Campaigns & Advertising
Sides
Print & Collateral
Tangible creative that doesn't get binned.
Social Media Creative
Exhibition & Events
Ongoing Creative Partnership
FRESH FROM THE KITCHEN
Today's specials.
Every project is a recipe. Different brief. Same obsessive standards. Here's what just came out of the oven.
Summer Campaigns – Premier Movers
We’ve all thought, “it’ll fit”—right before it very, very doesn’t.
New Year Campaigns – Premier Movers
Moving house: the universal life upgrade that somehow makes everyone feel wildly unprepared.
Halloween Campaign – Premier Movers
A Halloween campaign that showcases the full range of services—storage, movers, and the end result of a happy family—without resorting to anything scarier than a well-organised move.
Christmas Campaign 2026 – Premier Movers
A Christmas campaign that delivers festive charm without the usual over-the-top clichés—brought to life through subtle animation and voiceover to give it just enough personality to stand out.
Crime & Fire Exhibition Stand
A exhibition stand that actually looks like it belongs to the company running it. Rarer than you’d think.
"The kind of creative that makes you wonder why you waited so long to rebrand. Worth every penny."
— CLIENT, WHO ASKED TO REMAIN ANONYMOUS. YOU'D RECOGNISE THE BRAND.
Brand Audits.
Honest verdicts on real brands. Occasionally brutal. Always useful. No brand is safe
Every brand tells a story. Most of them are telling the wrong one. The Brand Audit scores your identity across five criteria — and pulls no punches.
Think of it as a Michelin inspector turning up unannounced.
I've reviewed over 100 brands. Some were @#$%y good. Most were playing it safe. A handful were genuinely @#$%ing terrible — but at least we now know why.
Want us to audit @#$% brand?
Send us your URL. We'll score it across all five criteria, write it up properly, and publish it in the journal. No charge. No sales pitch at the end. Just an honest verdict — and the knowledge that other people will read it.