Arrow Man – CONCEPT 1
Arrow motif houses 4 levels of scaffolding. Orange was selected due to its use in the construction industry, as well as being a bold eye-catching colour. Circle used to form simple stick man, who is interacting with the arrow and4 stages of scaffolding. Bold sans serif all caps typography, synonymous with construction making a highly legible title. “LTD“ has been reduced to superscripts.”
Cubey – CONCEPT 2
Outline of 3d cubes arrange to be 3 progressive steps rising upwards. Orange was selected due to its use in the construction industry, as well as being a bold eye-catching colour. Simple abstract form, bold sans serif all caps typography, this typeface synonymous the UK, used in street signs etc.
Scaff Man – CONCEPT 3
Abstract Capital R from with circle positioned just above to make stickman. Brand colour comes in the form the pole of our stickman shoulder. Display typeface for that has bold characteristics but has stylized ‘A’ that has synergy with the main form.
