Provectus Construction Logo
Roman Hex – Concept 1
Strong/Traditional
The logo features a hexagonal shape chosen for its visual similarity to a hexagonal-nut often in construction projects giving the logo a strong and industrial look.This shape also features an illusion that makes the logo 3d, making the “M,” shape a doorway. The mark is housed in a circle symbolizing completeness & additionally gives the logo a more symbolic look emulating the Latin glyphs that use a circle e.g. ⊚, ⊛, ⊜. The logotype is a bold serif typeface with a subtle serif that gives the mark a bold but traditional look, evoking the thought of high-quality craftsman from a time long ago.
Mosaic “P” – Concept 2
Traditional/Strong
Similar to the first concept this logo provides a strong and traditional feel except the roles are reversed with the logo taking a more traditional approach and the logotype providing the strong feel. The “P” is done set in a humanist (first roman typefaces, 15th century) serif, which when coupled with the unusual circular bowl provides an antiquated look. The logo is a “P,” set in a dark purple square making it like an individual mosaic, the idea being that the process of making a mosaic is similar to construction where all the individual pieces have to be put together.
Signature Swoosh – Concept 1
Ultimate/Ever-Lasting
The logo here is the sun and the form emulates the roman symbol for it “⊙,” with star points added to the circle. The sun is our ultimate star providing all life on earth, it doesn’t need to be said how powerful it is.
Additionally, it is a symbol but has a positive, cheerful overtone. The logotype is set in a sans serif typeface that is modern, highly legible and its geometric properties complement the mark, featuring both a perfect geometric circle in the “o,” and the sharp points of the sun echoed in the “v.”
