PiCNiC Logo
October 13, 2018
For a while now I had been wanting to rebrand to “PiCNiC,” I wanted to give the feel of something light and enjoyable.
A TASTY REBRAND.
So the logo needed to reflect the idea of a picnic, to reflect this the capital “P,” in the word picnic features some bite marks. When the logo has to be used at less than 100px it can be implemented as just the “P,” with the bites. I wanted to avoid the colour used in my previous logo a picked purple for its vibrancy.
Secondary to the feelings of being light and enjoyable the name is a pun as my name is Nick, it works on two levels it. On the first level, it envokes the idea of a picnic. on a second level picnic, becomes “Pick,” – “Nick.” Which continues to make laugh me every time I watch someone work this pun out. 