Whilst studying we did a client brief with 928FM radio in Manchester. We met the owner who described setting up a new company that was to the group & centralize their various media companies so the project was a logo for a media-based umbrella/holding company.
The chairman was very proud that he was the only person with the type of media portfolio in the North-West of the UK, thus the name ‘North West Media.’
Initially, I drew the ‘N’ as a compass that was pointing towards the North West, when we were given the opportunity to present the client asked me “why is the compass there?” , after this to incorporate client feedback into the work this graphical element was removed…clients are right always, I guess.
I also did an advertising campaign for 928FM, with the aim of getting student listeners in Manchester.