Highfield Foundation

The brief was to create an identity system for a charitable foundation, It was indicated that the founder liked the colour baby blue. I asked for demographical information but as the project was in its infancy there was no history for me to base the work on.

The mark is a monogram using the company letter “H,” & “F,” lowercase because this lent itself to being ‘lowkey,’ & ‘relaxed.’ Additionally, the lowercase letters created 2 visual ribbons, which itself is a symbol associated with a charity.

The full company name is typed in “Gill Sans,” which is a typeface that is associated with the British country due to its use in the public sector throughout the country.