Contis Logo
English – Concept 1
Friends described Contis as ‘English.’ I have explored this by developing a black letter monogram that includes a ‘C,’ & ‘T.’ This is illustrated in gold and black to give a luxury, high-end, regal feeling/look. Traditional black-letter typography is juxtaposed against modern all caps sans serif logotype.
Explosive – Concept 2
Another thing that came back in the ‘friend-description,’ was ‘short-tempered.’ The bomb has been coloured in a blue that has been matched to your car. The logo type has been set in bold to further illustrate the impact of the bomb.
Quirky – Concept 3
Finally, the last thing that came back in the ‘friend-description,’ was ‘Quirky.’ This has been illustrated with a bright pink circle with a white-out flamingo silhouette, which makes the mark bold but light & friendly.
