Chapstick: Pucker Up Campaign

Student brief

This was my first ever advertising campaign! After being taught the ‘straight & twisted’ principle. Where either your copy or your image is crazy/eye-catching and the other must be straight.

Throughout the campaign, the image is always twisted. The lips are made of fruit which completes the promise of a flavored lip gloss.

I think we were given products that aren’t exciting to challenge us and show that the above principle can be used to make anything interesting.