When I started at APG the logo was missing a few things such as a brand colour and due to the outline of the lettering, the logo did not scale. i.e. when the logo was small it was invisible. On top of this the mark was (due to outline) created strange uneven spaces within the logo.
I was sent some scamps from the Managing Director, developed both his concepts & a few of my own. From one of the many scamps provided we developed a simple sans serif AP form that features rounded corners.
Because the “A,” is leaning over to the right, I added a blue triangle to the negative space above the A.This made the logo resemble the bottom left quarter of the “Union Jack.” Which accomplished something that is very important to me when designing logos, & that is “the logo must give the viewer a feeling,” (i.e. Picnic logo is tasty)
I feel that the British feeling is appropriate and useful as the group holds owns security-orientated companies all of which work within the UK, they are British companies protecting people and businesses in England (& Wales).
LOGO INSPIRATIONS
The inspirations for the project were logos such as FILA, British Airways & the “Made in Britain Mark,” that is seen in one form or another on British Manufacturing and British farming.
I wanted the simplicity and scalability of the FILA logo with a strong British connotation and something that tells the audience/customers they are dealing with a British company.
About APG
The Asset Protection Group comprises a group of Fire & Security companies with shared ownership and one common goal, protecting your most important assets. As a collective group, we look to offer protection to your assets to assist you with your ongoing success within your own business. The group currently consists of the companies stated below but do not be surprised to see these names change due to ongoing acquisitions and mergers as we look to expand the group to continue to meet our customers evolving needs.