Little Moving Company Logo

October 10, 2018
SMALL STARTUP NEEDS LOGO. The brief was to create a logo for a company called “the little moving company” they wanted this name to show that they are a small trust worth company with accountability and needed a logo that reflected this principle.
1022 Musto Logo presentation
1022 Musto Logo presentation2
1022 Musto Logo presentation3

The Tick – CONCEPT 1

The logo is simple, light tick combined with road markings which creates the idea of “getting the job done,”

In the logotype lowercase  ‘little,’ is contrasted by the all-caps ‘MOVING COMPANY”. The type itself is sans-serif clear easy to read and has a friendly connotation.


The idea of little is illustrated by the small characters calling out the word ‘little’. This is contrasted with the grungey all caps serif typeface made to look big with the ‘little characters’ placement make it a call out. Creating the connotation that this little company can have a big impact.

As this is a bigger, longer logotype I have prepared a smaller logo that just contains the initials, this would be useful in smaller applications such as invoices and profile pictures.


The idea of little in this concept is personified by the small nested bird in the main logo. The bird character is cute and friendly and looks happy.

The inclusion of the nest is when the van is on the move it creates the visual of you moving the customer’s nest.

The concept of ‘little,’ is furthered by the tittle of the “i” which is sharing its colour with the nest and birds beak. The type is bold and modern which, small cap-height gives the type a vibrant fun look.