Highfield Foundation

May 31, 2017
CHARITABLE FOUNDATION LOGO. Just before I started working full time I got the opportunity to make an identity system for a charitable foundation in the UK.

The brief was to create an identity system for a charitable foundation, It was indicated that the founder liked the colour baby blue. I asked for demographical information but as the project was in its infancy there was no history for me to base the work on.

The mark is a monogram using the company letter “H,” & “F,” lowercase because this lent itself to being ‘lowkey,’ & ‘relaxed.’ Additionally, the lowercase letters created 2 visual ribbons, which itself is a symbol associated with a charity.

The full company name is typed in “Gill Sans,” which is a typeface that is associated with the British country due to its use in the public sector throughout the country.