Contis Logo

August 11, 2019
The brief was to create a logo for an artist based in Nottinghamshire, wasn’t sure what the spirit of the logo should be. So, I improvised. Asking friends for personalities/feelings for me to work with.
1022 Musto Logo presentation
1022 Musto Logo presentation2
1022 Musto Logo presentation3

English – Concept 1

Friends described Contis as ‘English.’ I have explored this by developing a black letter monogram that includes a ‘C,’ & ‘T.’ This is illustrated in gold and black to give a luxury, high-end, regal feeling/look. Traditional black-letter typography is juxtaposed against modern all caps sans serif logotype.

Explosive – Concept 2

Another thing that came back in the ‘friend-description,’ was ‘short-tempered.’ The bomb has been coloured in a blue that has been matched to your car. The logo type has been set in bold to further illustrate the impact of the bomb.

Quirky – Concept 3

Finally, the last thing that came back in the ‘friend-description,’ was ‘Quirky.’ This has been illustrated with a bright pink circle with a white-out flamingo silhouette, which makes the mark bold but light & friendly.