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Cannon Fire Sprinklers Logos

January 30, 2020
Large Sprinkler Company needs a logo to set it apart from the sister company. Cannon Fire Sprinklers was started in 2018 and initially used the branding of sister company Cannon Fire Protection.
1022 Musto Logo presentation
1022 Musto Logo presentation2
1022 Musto Logo presentation3

Experts! – Concept 1

The brand here is “Expert!” which is personified by the exclamation mark. This is further exaggerated by the asterix. This combination makes the hybrid character a ‘grawlix’ (A grawlix is a sequence of typographical symbols used to represent a non-specific, profane word or phrase. e.g. #@$%*!).

This is bold and confident, which tells the world CFS are the ultimate authority on sprinklers.

Secondary to the “Expert!” brand, the unique exclamation-mark/asterix hybrid doubles as a sprinkler- head, that when seen will make a customer smile.

Green – Concept 2

The brand here is green/sustainability, this is illustrated by using a green colour in the logo. The mark is a capital “C” merged with an arrow, which gives the logo a sense of cyclical movement.

This design is clean and modern, this tells the world that CFS is straightforward & eco-conscious.

The logo has been set in “Gotham,” which is a typeface used in various political campaigns for its simple & honest aesthetic.

Love/Life – Concept 3

The brand here is Love/Life this has been illustrated with a heart. Having extensively researched the branding & logos in the fire-sprinkler-industry, this is a stark contrast to the rest of the market and will surely be noticed and stand out as a result.

Additionally, this symbol (““) is unique (to the fire- industry) but has universal meaning as the heart icon is understood by everyone.

Similar to the first concept, this logo is more than just the “Love/Life!” brand, the heart icon doubles as a sprinkler-head & pipe that when seen will make the customer smile.