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Logo Design: What should you get?

August 24, 2019

What else should you receive when you pay for a logo?

In this article, we explore all the things that you should receive when you pay for a logo as well as looking at why you will receive certain things highlight what you can use them for. We will also highlight what you shouldn’t receive.

What You Shouldn’t Get!

A single jpeg image of the logo, if this is all that you have of your logo. You will struggle when it comes to applying your branding to different mediums. For example, if you wanted to apply your logo to a vehicle you may have a variety of problems. Including the logo appearing “pixelated,” which looks unprofessional and cheap, creating an undesirable impression for anyone that sees it.

why is my logo pixelated featured image 768x329
file types

Files and formats

You should receive a variety of files including various images and vector files. These different files will have different uses and look different you should receive the logo and the logotype arranged both horizontally and vertically, The logo on it own which I recommend be used for the favicon (the little icon the website makes in your browsers tab) you can also use this on social media etc. There should also be a variety of images made for different colour spaces both RGB (suited for digital uses) and CMYK (best suited for uses where the logo will be printed).

On top of this you should also receive the logo in vector formats that you may not be able to open, but will be useful for the logos largest applications such as if you were to have building signage made that is 5-10+ meters in this instance any jpg version of the logo will not be useful (regardless of how high the resolution is).

Brand Identity Document 

A brand identity document is hugely important, it is the bible for your brand and will contain a variety of information that is all about the application of your brand to a variety of mediums it will reference your colours, your typography, stationery, do’s/do not’s, applications of the logo and more.

Colours

You should also receive a document that highlights the colours used in the logo. the information on this document should include, Pantone references, RGB colours, CMYK colours, HEX colours & RAL colours. These are helpful to you as they enable you to accurate reproduce “your colour” in all different mediums ensuring that your brand is always recognisable.

Stationary

You should also receive a complete stationary design, this is usually the first application of your brand, having a letterhead, business card & invoice that acutely reflects your brand is critical and should all be provided by the designer.

kk stationary

Typography

Additionally, you should receive all the typography/fonts used in the logo as well as some other typefaces that you should use on your communications.

Conclusions

When it comes to having a logo produced you should always use a professional who’s portfolio you like and whose work you believe in!

“NoJPEG” have made a brilliant website/slideshow highlighting the benefits of the file formats your logo should be provided in.

Develop a brief with the designer, tell them your needs, tell them who you want to reach and how you want your brand to feel? Are you “fun” are you “technical,” how do you want to come across?

Your brand sticks, so make it worth it!